Discover the difference oil-powered hair color makes. Olia is an ammonia free permanent hair color made with a 60% oil blend with natural flower oils to deliver brilliant color and visibly healthier hair that’s hydrated, silky, and up to 3x shinier*.
*than uncolored, unwashed hair
Discover why women love Olia
Hear from Olia Fan Noelle
Meet Noelle and see why Olia Hair Color is the key to her happy curls
Discover Noelle's story and how she got brilliant color and healthier looking curls with 60% oil-powered, 100% ammonia-free Olia permanent hair color.
Hear from Olia Fan Perri
Meet Perri and discover why she loves Olia Hair Color
Discover Perri's story and how she got bold, brilliant color to match her personality and healthier looking hair.
Hear from Olia Fan Mandita
Meet Mandita and discover how she uses oils to nourish gray hairs
Discover Mandita's story and how she got bold, brilliant color and healthier looking hair with 60% oil-powered, 100% ammonia-free Olia permanent hair color.
Unlock the boldest you
Discover our newest Bold Collection.
Long-Lasting, fearless color.
No Ammonia. 60% Oils.
Discover Olia's 36 Brilliant Shades.
BLACK HAIR COLOR
BLONDE HAIR COLOR
BROWN HAIR COLOR
RED HAIR COLOR
BOLD HAIR COLOR